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I-Snapchat yi-app yaseMelika yothunyelo olukhawulezileyo ephuhliswe ngu-Snap Inc. Imiyalezo kunye neefoto zihlala zifumaneka ixesha elifutshane. I-app iye yaphuhliswa ukusuka ekwabelaneni kweefoto ukuya ekudaleni "Amabali" eeyure ezingama-24, kunye nendawo "Fumana" yokubonisa umxholo oxhaswa yintengiso. Ikwavumela ukugcinwa kweefoto ezikhuselweyo kwindawo "My Eyes Only." Kubandakanya nokusetyenziswa okulinganiselweyo kokufihlwa kokuphela-ukuya-ekupheleni.