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RedNote

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Xiaohongshu ( XHS ; iThemplethi:Lang-zh ), [1] Igama layo elisemthethweni yiREDnote kwaye yaziwa ngesiNgesi njengeRedNote okanye iRED, likhasi lonxibelelwano laseTshayina kunye neqonga lorhwebo nge-elektroniki.

IRedNote iye yabizwa ngokuba "yimpendulo yaseTshayina kwi-Instagram". [2] Ukusukela ngonyaka ka-2020, iipesenti ezingama-70 zabasebenzisi beqonga kuthiwa bazalwe emva konyaka we-1990, [3] kwaye phantse iipesenti ezingama-70 kubo ngabasetyhini.[3] KweyoMqungu ka-2025, ipleyikhesheni yafumana ukungena kwabasebenzisi abatsha abavela e-United States ngenxa yokuvalwa okulindelekileyo kwemisebenzi yase-US ye-TikTok ngokungqinelana nomthetho we-PAFACA, umthetho wase-U.S wapasiswa kwinyanga kaTshazimpunzi ka-2024 kwaye waxhaswa yiNkundla ePhakamileyo kweyoMqungu ku-2025. [1] [4]


Kutheni le nto iXiaohongshu ithandwa kangaka?


Ukwanda kokuthandwa kweRedNote kuhambelana nesigqibo seNkundla kaMantyi ePhakamileyo yaseMelika malunga nekamva likaTikTok. Abasebenzisi beTikTok baseMelika, bezibiza ngokuba "ziimbacu zeTikTok," bazibandakanye neRedNote njengesenzo sokuchasa ngokuchasene nezithintelo ezinokubakho. I-hashtag ethi "TikTok refugees" ifumene iimbono eziphantse zabe zizigidi ezingama-60 kunye nezimvo ezingaphezulu kwesigidi esi-1.7.


Unxibelelwano phakathi kwabasebenzisi baseTshayina nabaseMelika


Ukuthontelana kwabasebenzisi baseMelika kukhokelele ekwandeni konxibelelwano phakathi koluntu lwaseTshayina nolwaseMelika eqongeni. Abasebenzisi abaninzi baseTshayina bamkele abantu abatsha ngezandla ezifudumeleyo ngokwabelana ngezifundo ukubanceda baziqhelanise nepleyikhesheni. Abanye bakujonga oku njengembali yotshintshiselwano ngenkcubeko phakathi kwala mazwe mabini.


“Urhulumente wethu uqhuba amatakane ukuba ucinga ukuba siza kumela esi sithintelo sikaTikTok,” utshilo umsebenzisi obizwa ngokuba nguHeather Roberts kumyalezo wevidiyo kuXiaohongshu, ozuze ngaphezulu kwe-45,000 yokuthandwa. "Siza kuya kwipleyikhesheni entsha yaseTshayina, kwaye silapha."


“Umyalezo nje okhawulezayo wabasebenzisi baseMelika abeza apha: Nceda ungezi kwezopolitiko apha. Sifuna ukonwaba apha, sifuna ukonwabela apha, kwaye sifuna ukubonisa intlonipho kubantu abasele belapha,” ubhalile omnye umsebenzisi.


Iinkxalabo kunye neengqwalasela


Ngaphandle kokuthandwa kwayo okukhulayo, iRedNote isebenza phantsi kwemimiselo ye-intanethi yaseTshayina, ekhokelela kwiinkxalabo malunga nokuhlolwa kunye nokhuseleko lwedatha. Ipleyikhesheni ihlolwe kakhulu ngabasemagunyeni baseTshayina, ephakamisa imibuzo malunga nolawulo lomxholo kunye nefuthe laseBeijing kula maqonga.

Ukumodareyithwa komxholo kunye nolawulo lwayo

[tshintsha | Yenza izilungiso kokubhaliweyo]

IXiaohongshu ithintela ngokungqongqo intengiso kunye nokunxibelelana namakhasi okanye iipleyikhesheni zangaphandle. Izenzo ezinjengokuthumela abafowunelwa be-WeChat kwizithuba okanye ii-DMs okanye ukubuza malunga namaxabiso eempahla kunokukhokelela ekumisweni kweakhawunti. [5]

Ngowe-2022, iChina Digital Times yapapasha amaxwebhu afunyenwe ebonisa indlela iqela elimodareyitha umxholo elivala okanye elinciphisa ngayo izithuba malunga nemibandela enobungozi, kubandakanya ukukhankanywa kwamagama okudelela UXi Jinping, kunye nengxoxo yeziganeko ezinjogwayimbo lwabasebenzi, ukwahlulahlula ngokwendawo, ukuzibulala kwabafundi kunye nokugxekwa kweQela lamaKomanisi laseTshayina. [6] Abasebenzisi baqaphele ukuba izihloko ezifana noqhanqalazo luka-1989 lweTiananmen Square kunye nokubulawa kwabantu okanye iFree Hong Kong zicengciwe eqongeni. [7] [8]

Emva kokukhula kwabasebenzisi abavela E-Melika, iRedNote kuthiwa ihlola ukulungelelanisa iinkqubo zayo zokujonga umxholo njengoko abaphembeleli baseMelika baqala ukwabelana ngezithuba.[7] Ngokutsho kwe -Wired kunye ne-Beijing News, i-Xiaohongshu ibhengeze ukuqeshwa ngokukhawuleza kweemodareyitha zomxholo wesiNgesi ukwandisa iqela layo lokumodareyitha umxholo. [9] Ngomhla we-14 kweyoMqungu 2025, i-Xiaohongshu ibhengeze ukuba iya kuqondisa abasebenzisi kumxholo "olungileyo" ngokuhambelana nomyalelo wenyanga weyeNkanga ka-2024 ovela kwi- Cyberspace Administration yaseChina . [10] [11] Kwangaloo nyanga inye, xa ebuzwa malunga nokuhlolwa kweqonga kwingxelo yabezeendaba, isithethi sesebe lezangaphandle lase China uGuo Jiakun uphendule wathi "nokuba usebenzisa liphi na iqonga, lukhetho lobuqu" esongeza ukuba urhulumente waseTshayina uyakhuthaza kwaye uyayixhasa ukutshintshiselana kwabantu ngabantu ngakumbi kwezenkcubeko. [12] [13]

Iimpawu

[tshintsha | Yenza izilungiso kokubhaliweyo]

Abasebenzisi banokwabelana, ukukhangela kunye nokuphawula uphononongo lwemveliso kunye neentshayelelo kwiindawo zokuhamba, ezaziwa ngokuba yingca-yokutyalwa ( iThemplethi:Lang-zh 种草, ibinzana eliqhelekileyo elithetha "ukwabelana kunye nokucebisa imveliso") [14] amanqaku, ngelixa uthengisa kwaye uthenge iimpahla. [15] [16] [17]

Ukukhangela

[tshintsha | Yenza izilungiso kokubhaliweyo]

Njengoko iRedNote igxile kwizihloko zokuphila, indalo yalo iyinike ithuba elikhulayo kukhuphiswano neenjini zokukhangela zesiTshayina, isenza ukuba ibe yinjini yokukhangela yesizukulwana esitsha kwaye izuze igama "Isikhokelo Sendlela Yokuphila Yesizwe".[18] IXiaohongshu yarekhoda phantse imibuzo zokukhangela ezingama-600 zezigidi zemihla ngemihla kwi-Q4 2024, kubikwa ukuba sisiqingatha sika-Baidu kwaye saphindaphindeka kabini kunyaka ophelileyo. [19]

KweyoMqungu ku-2025, iXiaohongshu yazisa iDiandian, isixhobo sokukhangela esisekwe yi-AI, esikuvavanyo lwe-beta okwangoku. [20]

Ukuthenga

[tshintsha | Yenza izilungiso kokubhaliweyo]

Ekusungulweni kwayo, ujoliso lukaXiaohongshu lokuqala ibikukubonelela ngeengcebiso zokuthenga phesheya ebantwini ngonxibelelwano lwedijithali. Kamva, u-Xiaohongshu waqalisa umsebenzi wokuthumela amanqaku okuthenga kuluntu ukuze abonelele abathengi ngolwazi lokuthenga ngexesha elifanelekileyo. IRedNote ibonelela ngeenkonzo zolungiselelo lwamazwe ngamazwe kubarhwebi beqela lesithathu. [21] Kwikota yokuqala ka-2024, iXiaohongshu ifikelele kwingeniso yezigidigidi ezi-1 zeedola, ngokuyinxenye eyenziwe kwezi nkonzo. [22]

  1. ↑ 1.0 1.1 Shepherd, Christian; Chiang, Vic; Northrop, Katrina (14 January 2025) "'TikTok refugees' flock to another (heavily censored) Chinese app" The Washington Post archived from the original on 15 January 2025 retrieved 14 January 2025  Unknown parameter |url-access= ignored (help); Unknown parameter |url-status= ignored (help)
  2. ↑ "China's answer to Instagram is sorry for over-filtered images" South China Morning Post (in English) 18 October 2021 archived from the original on 3 January 2022 retrieved 20 January 2022  Unknown parameter |url-status= ignored (help)
  3. ↑ 3.0 3.1 益普索 x 小红书 | 2020小红书年中美妆洞察报告 (in Simplified Chinese) Ipsos (益普索) 2020 archived from the original on 20 January 2022 retrieved 20 January 2022  Unknown parameter |url-status= ignored (help)
  4. ↑ Baptista, Eduardo; Hu, Krystal; Oladipo, Doyinsola (14 January 2025) "Over half a million 'TikTok refugees' flock to China's RedNote" Reuters retrieved 15 January 2025 
  5. ↑ "小红书内测跳转企业微信功能" [Xiaohongshu is testing the function of jumping to corporate WeChat] finance.sina.cn (in Chinese) 15 May 2024 retrieved 14 January 2025 
  6. ↑ Treisman, Rachel (15 January 2025) "What to know about RedNote, the Chinese app that American TikTokkers are flooding" NPR retrieved 15 January 2025 
  7. ↑ 7.0 7.1 Goh, Brenda (15 January 2025) "China gives a wary welcome to influx of 'TikTok refugees' on RedNote" Reuters retrieved 15 January 2025 
  8. ↑ Lyons, Emmet (16 January 2025) "As "TikTok refugees" flock to RedNote, a U.S. official says the Chinese app could be banned, too" (in en-US) CBS News retrieved 18 January 2025 
  9. ↑ [In a move towards internationalization, Xiaohongshu has initiated an urgent recruitment drive for English content moderators] |trans_title= requires |title= (help) Sina (in Chinese) The Beijing News 15 January 2025 retrieved 15 January 2025  Unknown parameter |script-title= ignored (help)
  10. ↑ "小红书推出算法向上向善的九项措施" [Xiaohongshu launches nine measures to improve algorithms for good] Yicai (in Chinese) (Shanghai Media Group) 14 January 2025 archived from the original on 14 January 2025 retrieved 16 January 2025  Unknown parameter |url-status= ignored (help)
  11. ↑ Bandurski, David (16 January 2025) "American Refugees" China Media Project (in en-US) retrieved 16 January 2025 
  12. ↑ Wong, Hayley (15 January 2025) "China dodges RedNote censorship issue as US TikTokkers migrate" South China Morning Post (in English) retrieved 17 January 2025 
  13. ↑ Kaufman, Arthur (17 January 2025) "Censorship Creeps Up on "TikTok Refugees" Fleeing to Chinese App Xiaohongshu" China Digital Times (in en-US) retrieved 18 January 2025 
  14. ↑ ""种草""评测"为啥火了?" People's Daily (in Chinese) archived from the original on 23 May 2022 retrieved 15 January 2025  Unknown parameter |url-status= ignored (help)
  15. ↑ Sun, Yan (2023) [A Study on "Grass-Planting" Behavior of Xiaohongshu Users from the Perspective of Participatory Culture] |trans_title= requires |title= (help) 硕士电子期刊 (Dongbei University of Finance and Economics) – via CNKI  Unknown parameter |script-title= ignored (help)
  16. ↑ ""种草笔记"灰色产业链曝光 小红书被指套路连连" [Grey Market of 'Grass-Planting' Notes Exposed, Xiaohongshu Accused of Repeated Tricks] China National Radio Xinhua News Agency 3 April 2019 archived from the original on 11 May 2019 retrieved 11 May 2019 
  17. ↑ Yuan, Ziqian (2024) [A Study on Xiaohongshu's Brand Marketing Strategies] |trans_title= requires |title= (help) 新闻研究导刊 15 (16): 259–262 ISSN 1674-8883  Unknown parameter |script-title= ignored (help)
  18. ↑ 颜琬莹 (2024) [A Study on the "Search Engine-ization" Phenomenon of Xiaohongshu from the Perspective of Media Affordances Theory] |trans_title= requires |title= (help) 新媒体研究 (in Chinese) 10 (16): 76–78+97 ISSN 2096-0360 doi:10.16604/j.cnki.issn2096-0360.2024.16.010  Unknown parameter |script-title= ignored (help)
  19. ↑ "消息称小红书 2024Q4 日均搜索量约 6 亿次, 逼近百度一半 – IT之家" ithome.com (in Chinese) archived from the original on 24 December 2024 retrieved 15 January 2025  Unknown parameter |url-status= ignored (help)
  20. ↑ 网易新闻 (10 January 2025) [Xiaohongshu's newly created AI search has capabilities that even Perplexity envies] |trans_title= requires |title= (help) finance.sina.com.cn (in Chinese) retrieved 15 January 2025  Unknown parameter |script-title= ignored (help)
  21. ↑ "Everything began from shopping" Forbes China 12 March 2018 archived from the original on 10 November 2024  Unknown parameter |url-status= ignored (help)
  22. ↑ Olcott, Eleanor (13 October 2024) "China's Instagram-like Xiaohongshu hits $1bn in quarterly sales" Financial Times (London) retrieved 17 January 2025  Unknown parameter |url-access= ignored (help)
uthathwe kwi-https://xh.wikipedia.org/w/index.php?title=RedNote&oldid=38420