Marlboro
IMarlboro yibrendi edumileyo ye-cigarettes eyaziswa okokuqala ngonyaka ka-1924 nguPhillip Morris & Co., inkampani yaseMelika eyayifuna ukudala i-cigarette eyayingekho nzima kwaye iyabukeka. Ukuqala kwayo, iMarlboro yayiphawulwa njenge-cigarette yabasetyhini, ibonakaliswa ngesiqubulo esithi "Mild as May." Kwakukhuthazwa uhlobo lokuthamba kunye nokuthintela iziphumo ezimbi ezazidibene ne-cigarettes ngelo xesha. Kodwa nangona yayijoliswe kwiimarike zabasetyhini, ukuthengiswa kweMarlboro kwakuphantsi kakhulu, kwaye ifuthe layo kwimarike lalikhawulelwe.
Ngeminyaka yee-1950, utshintsho olukhulu lwenzeka kwibrendi yeMarlboro. Xa kuphakama izikhumbuzo zokuba ukutshaya kunxulumene nezifo ezinje ngomhlaza, iMarlboro yazisa i-"filter cigarette", kwaye yenza ukuba ibonakale ikhuselekile ngakumbi. Kodwa ukutshintsha kweqhinga lokuthengisa ngo-1955 kwakuya kuba yimpumelelo enkulu. Kwabakho ukuphinda kubekwe igama lebrendi kuhlobo lobudoda, kwaye umfanekiso ka-Marlboro Man wasungulwa. UMarlboro Man wayemele umntu ozimeleyo, onamandla, kunye nobudoda, kwaye lo mfanekiso waba ngumqondiso ophambili kwiintengiso zebrendi kule minyaka ilandelayo.
Uluhlu lweMveliso zeMarlboro
[tshintsha | Yenza izilungiso kokubhaliweyo]IMarlboro iye yaduma ngenxa yezinongo ezahlukeneyo zefilter cigarettes ezivelisa, ezinje:
Marlboro Red
- Marlboro Gold (Light): Iversion ethambileyo eyenzelwe abantu abafuna ukutshaya okuncinci okanye okuthambileyo.
- Marlboro Menthol: Inika abathandi bokutshaya imvakalelo entsha kunye nencasa yespearmint.
- Marlboro Silver: Iyona ithambileyo kwiindidi zeMarlboro, idume phakathi kwabathandi be-cigarettes abafuna ukunciphisa isixa abasitshaya.
Impembelelo Zempilo kunye Nezopolitiko
[tshintsha | Yenza izilungiso kokubhaliweyo]Ukuthandwa kukaMarlboro kubanjwe nempikiswano enkulu ngenxa yeziphumo ezimbi zotshaya empilweni. Uphando lwezonyango sele luqinisekisile ukuba utshaya luhlobene nezifo ezininzi, kuquka umhlaza wesibindi, izifo zentliziyo, izifo zengqondo, kunye nemiphumo emibi kumzimba wonke. Amagosa ezempilo kulo lonke ihlabathi aye aphakamisa amaphulo okulwa nokutshaya, kunye nemithetho ethintela ukuthengiswa kwezibhengezo zotshaya okanye ukonyusa irhafu kwi-cigarettes.
Phillip Morris, inkampani evelisa iMarlboro, iye yazama ukujongana nolu gxekwa ngokuphuhlisa iimveliso ezinje nge-heated tobacco products (i-HIQOS), ezinokunciphisa imiphumo embi empilweni xa kuthelekiswa ne-cigarettes eziqhelekileyo. Nangona kunjalo, uluntu oluchasene notshaya lusebenze ngokuzimisela ukunciphisa ukuthandwa kwe-cigarettes.
IMarlboro Namhlanje
[tshintsha | Yenza izilungiso kokubhaliweyo]Namhlanje, nangona kunokuncipha okuncinci kwiintengiso ze-cigarettes ngenxa yemithetho engqongqo, iMarlboro isahleli iyibrendi ethandwayo kwihlabathi lonke, ngakumbi kwiimarike apho ukuthintelwa kotshaya kungakakhuli. Incedwe zizikhumbuzo ezinamandla, umfanekiso we-Marlboro Man, kunye nezithembiso zokunambitheka okuqhubekayo. Nangona kunjalo, ukubonwa kwempilo ephucukileyo kuye kwenyusa uxinzelelo kubathengi ukuba baphonononge iziphumo zazo zexesha elide.
Nangona iMarlboro ingomqondiso wobuhle ne-classic kubathandi bayo, kubalulekile ukusebenzisa ulwazi ngokuzingca xa kwenziwa izigqibo eziphathelele utshaya.